Vacancy details

 

The purpose of the Social Media and Communications Specialist position is to build and execute social media strategy, and to create, edit, and publish appropriate content for different stakeholders in the ASW community. All communication created and edited must be clear, engaging, and accessible; consistent with the school’s communication and marketing guidelines. It is the incumbent’s responsibility to contribute to School’s website development, manage social media channels, create and mange school communications both internal and external, support events and any other required marketing and communications support to promote the School as a leader in the field of educational excellence, community activities and ultimately to increase enrolment and retention.

 

QUALIFICATIONS REQUIRED:

• Preferably educated to bachelor degree level with business, marketing, digital marketing or other related degree. 

• A minimum of one year experience in a similar position, ideally in an international setting.

• Knowledge of website content management systems, HTML, as well as basic graphic design skills. 

• Experience of social media marketing, digital advertising, and inbound marketing is essential.

• Excellent English communication skills - verbal and written, with ability to adapt his/her style to various media formats and audiences.

• High degree of professionalism, organization, flexibility, and initiative.

• Good organizational skills, ability to prioritize.

• Excellent interpersonal skills, including communication with others. 

• Customer service orientation, able to handle multiple projects.

 

JOB FUNCTIONS, RESPONSIBILITIES & MEASURE:

• Build and execute social media strategy through competitive research, benchmarking and audience identification

• Generate, edit, and publish clear and engaging content for different stakeholders in the ASW community (original text, images and videos) 

• Gather, analyze and build monthly reports of the appropriate social data/metrics, insights and best practices 

• Collaborate with faculty and staff to manage brand, identify key players and coordinate actions

• Collaborate with M&C Director on developing marketing communications campaigns

• Manage and update School’s website

• Compose and send a monthly newsletter to Alumni

• Other duties as assigned.

 

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